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The past year in perspective: more than just online auctions

Looking back on the past year, one thing becomes clear. Automotive Auctions is about more than just online auctions. While our digital auction platform forms the core of our business, a broader experience has developed around it where transparency, trust and engagement take centre stage.

Online auctions with us are never anonymous. They are carefully structured processes in which quality and reliability come first. From the initial intake of a vehicle to the final transaction, every step is designed to create confidence for both buyers and sellers.

From platform to meeting place

In 2025, we further expanded this vision. Our locations have evolved into places where trade, experience and networking come together. Business clubs hold meetings at our sites, partners connect during events and enthusiasts gather during viewing days and collection days. Vehicles are not only viewed online but experienced in person.

We were also visibly present at events such as the IAMS trade fair and various rally events. Not merely to showcase our platform, but to engage directly with collectors, enthusiasts and entrepreneurs. These personal encounters strengthen trust and reinforce the value of online auctions.

Transparency as a foundation

What sets Automotive Auctions apart is that we are not an open upload marketplace. Vehicles are not simply listed online to wait for bids. Our cars are physically located at our premises. We manage the intake, photography, descriptions and the entire auction process. This makes every auction a genuine transaction driven by quality and accountability.

With the opening of our new showroom in Tiel, we took another major step forward. Combined with our other locations, we now operate nearly 20,000 square metres of showroom space, housing approximately 1,000 vehicles at any given time, all actively offered through our online auctions. This makes our platform tangible and verifiable.

Experience surrounding every auction

Viewing days and collection days have become key moments where buyers and sellers meet. Vehicles are inspected, stories are shared and new connections are formed. This dynamic goes far beyond a purely digital experience and gives online auctions a human dimension.

Collaboration with BRIGHT AUCTIONS

Another important development this year is our collaboration with BRIGHT AUCTIONS. A platform fully dedicated to online auctions of rare and exceptional lots. This partnership aligns perfectly with our focus on quality, presentation and targeted audiences. Together, we strengthen our reach and expand the offering for buyers and sellers seeking something truly distinctive.

More than an auction model

The past year confirmed that Automotive Auctions represents a complete ecosystem. Online auctions are the foundation, but the added value lies in experience, transparency and connection. With physical locations, events, partnerships and a carefully managed process, we continue to build a platform ready for the future.

Online auctions are what we do. Experience and transparency define who we are.

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